Hanover, 23.04.2025 - At the PETA Vegan Award 2025 - Beauty, the new lavera Natural Beauty Baby & Children Care Cream impressed the PETA jury and was crowned the winner in the category "Best Vegan Baby Care".


That effective care does not need artificial additives has been proven by lavera Natural Beauty for over 35 years. At the PETA Vegan Award 2025, the newly launched lavera Natural Beauty Baby & Children Care Cream impressed the PETA jury and was named the best product in the Baby & Children Care category:

"With the Baby & Children Care Cream, lavera sets a new standard in the beauty industry and proves that it is possible to create products without animal ingredients and animal testing. Their innovative vegan products promote both animal welfare and the protection of our planet. Congratulations on winning the PETA VEGAN AWARD 2025 - Beauty in the category 'Best Vegan Baby Care'," said Harald Ullmann, co-founder and 2nd chairman of PETA Germany.

Julia Michel, Chief Marketing Officer, explains: "Behind every lavera product is a story of natural innovation and authentic communication. VEGAN, NATURAL INGREDIENTS are lavera’s effective care solution from nature and indispensable for delicate baby skin. Formulated with the utmost care and free from synthetic fragrances, colors, and preservatives, the new products are gentle, soothing, and especially compatible thanks to 100% ingredients of natural origin."

Delicate baby skin needs especially gentle care, which is why only carefully selected ingredients approved for certified Natural Beauty are used in the lavera Baby & Children Care Cream. The mild lavera textures, formulated with the utmost care, provide all-around protection for the skin, are optimally compatible, and of course dermatologically tested. Using vegan ingredients, lavera harnesses their natural effectiveness: Organic Aloe Vera provides moisture to baby skin, for example. Self-developed plant-based lanolin strengthens and soothes the skin and creates a natural protective film on baby skin. The vitamins contained in the natural plant oils strengthen the delicate skin.