Hanover, 02/11/2022 - The brands that are included in the circle of "Brands of the Century" belong to the elite class of the German economy. They have decisively shaped an entire product category through their exceptional performance and decades of brand work. Dr. Florian Langenscheidt, delegate of this special distinction, officially presented this special award to our natural cosmetics brand and our founder Thomas Haase in the federal hall of the Adlon Kempinski Hotel in Berlin.

Langenscheidt, publisher of Brand of the Century for over 20 years, describes his intention for this special distinction as follows: “Brands are promises of exceptional performance and perfection in every detail, quality, and tradition. They give us the feeling of having chosen the best, the most beautiful, and the most elegant. Deutsche Standards – Brands of the Century rolls out the red carpet for these stars. They offer an overview of the German economy, the famous Made in Germany.”

lavera Natural Beauty is the Brand of the Century exclusively for the category “NATURAL COSMETICS” and is thus part of nearly 200 brands considered flagship brands of the German economy. “With innovative marketing, fresh distribution ideas, and creative communication, the company and brand founder Thomas Haase has created a ‘real brand’,” states the official justification for this unique distinction. “For us, nature is the true cosmetic and the best choice for the skin and the environment,” says Thomas Haase, who is especially pleased with this honorary distinction and is among the pioneers of the natural cosmetics sector. lavera Natural Beauty has been pampering young and old for 35 years with care products derived from nature, produced in a closed production and manufacturing chain in the Hanover region. “lavera. The nature you feel” is the promise of lavera’s natural and sustainable care concepts.

The Zeit editorial group and Dr. Florian Langenscheidt are the publishers of Deutsche Standards – Brands of the Century. Strict regulations and requirements must be met and demonstrated by a brand for the evaluation process and nomination as Brand of the Century. Nearly 200 brands have already been named Brand of the Century by the Deutsche Standards jury and are published every three years in the new edition of the brand book. The current brand book was reissued in November 2021. You can find more information about our distinction on the page deutsche-standards.de

Dr. Langenscheidt, publisher of the brand book “Brand of the Century,” honors lavera Natural Beauty in the video (available on YouTube)