Hanover, 06/02/2023 - For the 6th time in a row, the Natural Beauty brand lavera has been awarded the GREEN BRAND Germany. Since the inception of this coveted quality seal in 2012, the brand has been recognized for its sustainable and ecological orientation, and since 2019 also in Austria, Switzerland, and the Czech Republic.

The three-stage process for the renewed award as GREEN BRAND Germany for the years 2023/2024 was passed by the Natural Beauty brand lavera with an outstanding result. Thus, lavera receives the coveted award for the 6th time in a row, reaching a new quality level and guaranteeing objective sustainable product characteristics within the EU.

Dr. Phillip Haase: “For the GREEN BRAND award, lavera goes deep. Experts examine not only the brand but every step of the company’s value chain with 60 evaluation criteria.¹ In December, we were just honored with the German Sustainability Award 2023, the most important award in Europe – proving as a pioneer for 35 years that ecological, economic, and social aspects can be combined. We are all the more pleased that the lavera brand also takes a sustainable pioneering role in Europe with the award of the European quality seal GREEN BRAND.”

Since 2019, GREEN BRAND has been a registered EU quality mark for ecological sustainability with an independent, transparent, and neutral verification process. The assessment criteria are scientifically supervised, transparent, verifiable, and independently controlled. This attractive quality seal thus offers a helpful decision-making aid for consumers. More information about GREEN BRAND: www.green-brands.org

¹ From raw material extraction through suppliers, transport routes, research and development, production, packaging, all distribution levels to the disposal of empty packaging as well as product design.