lavera Natural Beauty is one of the few brands that has been recognized as a GREEN BRAND Germany for 10 years. At the celebration event on May 16, 2022, the brand was officially honored again in the Historic Hall of the Nuremberg Town Hall.


Hannover, 17.05.2022 - For the first time, Germany’s GREEN BRANDS were honored in a festive setting at the Nuremberg Town Hall for their sustainable orientation and their contribution to protecting the environment, nature, and the climate.

The certification mark GREEN BRAND evaluates the entire value chain necessary for brand creation: from raw material extraction, through transport, production, packaging, distribution, usage phase, to recycling and disposal by the consumer – all according to sustainable quality standards. Norbert Lux, founder of GREEN BRAND: “With the GREEN BRANDS award, we have created an umbrella brand that helps distinguish sustainably oriented companies and products from greenwashing brands. The GREEN BRAND quality seal is a registered certification mark for ecological sustainability with an independent, transparent, and neutral verification process.

The award as a GREEN BRAND is a quality confirmation for the lavera Natural Beauty brand, which completed the three-stage verification process with an outstanding result. Claudia Haase, partner of Laverana GmbH & Co. KG: “We are pleased about the renewed recognition as a GREEN BRAND GERMANY. The European quality seal is our guide, providing great security in the label jungle and evaluating the sustainable orientation of the brand and company. Because the certification process of GREEN BRAND covers 20% brand-relevant aspects and 80% concerns us as a natural cosmetics manufacturer. Thus, the GREEN BRAND seal is an important decision aid through which consumers recognize: here is a brand that is green through and through, sustainably produced, and takes responsibility for preserving nature through many social and ecological projects.”

More information about GREEN BRAND: www.green-brands.org